We sell advertising
on the basis of CPM
(Cost Per Thousand "Page Views" or "Impressions")
According
to the Internet Advertising Bureau's (IAB) Internet
Ad Revenue Report, conducted by PricewaterhouseCoopers
- banner advertisements continue to be reported
as the predominate type of advertising, accounting
for 50 percent of all advertising for Q2.
CPM
(cost-per-thousand impressions) deals are gaining
in popularity, notes the Interactive Advertising
Bureau. Pricing models based on the variables
such as audience, space and editorial environment,
are much more reliable.
child
care online offers advertisers a variety of
banner ad sizes starting with the ever-popular
468 x 60 pixel full banner to our economical 88
x 31 pixel micro button. Our in-house design department
can even design your banner for you.
We
designed our site to be a fun place for parents
and child care providers / professionals to visit
not just once, but over and over again. With features
like our Weekly Tips, our comprehensive Child
Care Registry, our dedicated pages to Parents,
Child Care Providers, Child Care Organizations,
Employers, and Schools, our extensive Resource
Centre, and our Forums, we reach the extensive
family and parenting marketplace in a highly effective
way.
Our
Banner Advertising opportunities are based on
two models:
National
Banner Advertising
National advertising reaches
all corners of our visitor base.
Local Banner Advertising
(coming soon)
Local advertising is community
specific allowing local advertisers an opportunity
to target the
family market in their
own neighbourhood and at very affordable prices.
Specific local pages
include our Registry,
Shopper's Lane, Community Links, etc.
